Virtus.Pro Hires Former HC Spartak Moscow Marketing Director
Following approximately three months of internal restructuring that Virtus.pro said was needed when they released their Dota 2 roster and managers involved with the team, the organization has finally announced their new general manager as Roman Dvoryankin.
“I am very glad to join the leading CIS eSports organisation and one of the most famous eSports clubs in the world, Virtus.pro,” said Dvoryankin in a statement made to the Virtus.pro Facebook page, “I am sure that our prominent squads in world’s leading eSports disciplines and competent professionals working within the organisation gives us the potential to develop as a sports club and as a business organisation to increase the Virtus.pro’s brand capitalisation.”
Dvoryankin’s history includes working as the head of licensing for the Kontinental Hockey League, the sports marketing manager for Adidas Group, and, most recently, the marketing director for Spartak Moscow Hockey Club. His experience also extends to working with CSM Sport & Entertainment, where he oversaw account management for partners of the 2014 Sochi Olympics. Additionally, Dvoryankin has had his works published to Sport Business Magazine and Sports.ru. Within Virtus.pro, he will be in charge of their Counter-Strike: Global Offensive, Dota 2 and Hearthstone teams.
In the organization’s announcement, Managing Partner of ESForce Holding Anton Cherepennikov explained that the organization is looking to put their organization’s management in the hands of those who have had experience in the traditional sports scene, claiming that they are, “Extremely knowledgeable in implementing the world’s best sports practices.”
According to the press release, Virtus.pro will be announcing several new changes within the organization in the near future.
A certified weeb that passionately live-Tweets his reactions from esports events, Sian is one of those people that hasn’t seen the sun in weeks. You can find him on Twitter @FriendlySenpai